Privacy Policy for Modern Piping

Welcome to Modern Piping. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important Information and Who We Are

Purpose of This Privacy Policy

This privacy policy aims to give you information on how Modern Piping collects and processes your personal data through your use of this website, including any data you may provide through this site when you purchase our music books, instruments, or use our services.

Controller

Modern Piping is the controller and responsible for your personal data (collectively referred to as "Modern Piping", "we", "us", or "our" in this privacy policy).

Contact Details

Our full details are:

Full name of legal entity: Modern Piping

Email address: info@modernpiping.com

Postal address: PO Box 110, Southland Centre, VIC 3192 Australia

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at info@modernpiping.com.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth, and gender.
• Contact Data includes billing address, delivery address, email address, and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data includes information about how you use our website, products, and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

4. International Transfers

We share your personal data within the Modern Piping Company. This will involve transferring your data outside the European Economic Area (EEA).

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These may include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at info@modernpiping.com.

8. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

9. Changes to the Privacy Policy and Your Duty to Inform Us of Changes

We keep our privacy policy under regular review. This version was last updated on [insert date]. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

10. Limitation of Liability

Modern Piping takes all reasonable steps to protect the privacy of its users and handle their data according to the practices outlined in this policy. However, to the fullest extent permitted by law, Modern Piping does not accept liability for unauthorized disclosure or misuse of personal data that is beyond our reasonable control.

11. Use of Automation and AI in Our Services

At Modern Piping, we are committed to continuously improving the services and products we offer to our customers. As part of this commitment, we utilize automation and artificial intelligence (AI) technologies to better understand our customers' needs, preferences, and behaviors. This enables us to provide personalized experiences, improve our service offerings, and develop new products that meet the evolving demands of our customers.

How We Use Automation and AI

We use automation and AI to analyze the data we collect, as outlined in Section 2 of this policy. This analysis helps us to:

• Personalize our communication and recommendations to you, ensuring that you receive information about products and services that are most relevant to your interests.
• Optimize our inventory and supply chain management, allowing us to efficiently manage our stock based on customer demand predictions.
• Enhance our website and mobile app user interfaces, making them more intuitive and user-friendly based on how users interact with our digital properties.
• Improve customer service by using AI-driven tools, such as chatbots, to provide quick responses to inquiries and support requests.

Decision Making and Profiling

In some instances, our use of automation and AI technologies may lead to automated decision-making or profiling. We will only engage in such activities where permitted by law, where it is necessary for entering into or performing a contract with you, or where you have provided explicit consent.

We are committed to ensuring that such processes are fair and transparent. You have the right to request human intervention or challenge decisions made about you that are solely based on automated processing.

Safeguarding Your Data

In our use of automation and AI technologies, we remain committed to protecting your personal data. We implement strict data security and privacy measures to ensure that your information is handled responsibly and in accordance with this privacy policy. We also limit the access to and the scope of data analyzed by our automated systems and AI to what is necessary to achieve the intended purposes.

Your Rights

You retain all rights over your personal data, as outlined in Section 7 of this privacy policy. If you have any concerns or questions about how we use automation and AI with your data, or if you wish to exercise any of your rights, please contact us using the details provided in Section 10.

Contact Us

For any questions or comments about this privacy policy, the practices of this site, or your dealings with this website, please contact us at:

Modern Piping

Email: info@modernpiping.com

Postal address: PO Box 110, Southland Centre, VIC 3192 Australia